Rechanneling the Power of Hollywood

K. Rocco Shields
Dec 6, 2023

Marilyn Monroe was quoted as saying, “Hollywood is a place where they'll pay you a thousand dollars for a kiss and fifty cents for your soul.”  Ironically, it was the story of Norma Jean Baker’s transformation into Marilyn Monroe that was used to sell the fantasy that Tinseltown can take anybody, even the girl next door, and turn them into a legend.  In reality, for every legend that arose, there were thousands of professionals toiling in their shadows, putting the shine on their star, and millions more who never got the chance to contribute at all.  The intersection of big business, high finance, partisan politics, and incomparable vanity has, for too long, created a culture where the quality of the product and the satisfaction of the people creating it fall low on the list of intended goals for a studio or corporation.  As a result, we were left with disappointed audiences, predatory producers, disheartened and disenfranchised industry professionals, and a black-hole of artistic and creative expression. 

When I set out to create my own company, Genius Academy, I chose to reject this status quo and instead embrace only the aspects of "Old Hollywood" that I valued most.  There is an incredible power that quality immersive storytelling has to educate, entertain, and engage, and we are harnessing that power to create a new entertainment industry; one that provides opportunity, equality, and a chance to express our truest and most significant selves.  

I put in efforts to uniquely position the company to generate the most-effective learning materials for two very important reasons: 

Our Staff

The roster here at Genius Academy includes award-winning producers, writers, editors, and directors with years of experience in the production of acclaimed and beloved entertainment and media projects. Beyond that, we also have former and current educators on staff, who have worked in the academic world, instructed students, and built and implemented lesson-plans at Universities and other places of learning. 

Our Resources

Genius Academy has assembled an unparalleled set of resources and has developed a streamlined filmmaking process in order to achieve Hollywood Studio-level production value at a fraction of the cost. 

In the end, we have successfully built a reputation for creating high-quality educational content that has the look, feel, and watchability of a Hollywood film, effectively presenting and modeling content for students in a new and exciting way.  My teammates went from being filmmakers and content producers to being visual instructional designers.  These are professionals, trained in the theories of Hollywood storytelling and visual design, working hand-in-hand with prestigious Subject Matter Experts to handcraft custom, course-specific visual educational media in an affordable way.


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